Privacy policy

Privacy Policy

Overview

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from swipevalue.com (the "Site").

Personal Information We Collect

When you visit our Site, we automatically gather certain details about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also collect data about the specific web pages or products you view, the websites or search terms that referred you to our Site, and how you interact with it. We refer to this automatically-collected data as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Small data files placed on your device or computer, often containing an anonymous unique identifier.
  • Log files: Record actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How We Collect Your Data

We collect personal information through three primary methods:

  • Directly from you: When you place an order, create an account, contact our support team, subscribe to our email communications, or fill out any forms on our Site.
  • Automatically as you navigate our Site: Through cookies, log files, pixels, and similar tracking technologies that gather Device Information as you browse.
  • From third-party services: Including our e-commerce platform (Shopify), payment processors, analytics providers (such as Google Analytics), and advertising platforms (such as Google Ads, Microsoft Advertising, and Meta).

Types of Cookies We Use

1. Essential Cookies: These cookies are necessary for the basic operation of our website. They enable core functionality such as site navigation, access to secure areas, and shopping cart features. The site cannot function properly without them.

2. Performance and Analytics Cookies: These cookies collect anonymous, aggregated information about how visitors use our Site — for example, which pages are most popular and how long users stay. This data helps us improve site performance and the overall user experience.

3. Functional Cookies: These cookies allow the Site to remember choices you make (such as your language, region, or login details) and provide enhanced, personalized features.

4. Targeting and Advertising Cookies: These cookies track your browsing activity across websites and are used to deliver advertisements relevant to your interests. They also help us measure the effectiveness of our advertising campaigns and limit how often you see a particular ad.

5. Social Media Cookies: These cookies are set by social media platforms (such as Facebook, Instagram, and Pinterest) when you interact with our content or use sharing features on our Site. They may track your browsing activity across other websites to build a profile of your interests.

6. Third-Party Cookies: In addition to our own cookies, third-party services embedded on our Site may place their own cookies. These include payment processors, analytics providers, and embedded content providers. We do not control third-party cookies.

7. Security Cookies: These cookies help detect fraudulent activity, protect against unauthorized access, and ensure the security of your data while using our Site.

8. Session Cookies: Temporary cookies that are created when you visit our Site and deleted when you close your browser. They are essential for certain website features to work during your browsing session.

9. Persistent Cookies: Unlike session cookies, persistent cookies remain on your device for a predetermined period or until you manually delete them. They help us recognize you as a returning visitor and remember your preferences.

How to Manage Cookies

You have the right to accept or decline cookies. Most web browsers are configured to accept cookies by default, but you can modify your browser settings to decline cookies if you prefer. Here is how to manage cookies in common browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions

Please be aware that disabling certain cookies may affect the functionality of our website. For example, if you disable essential cookies, you may be unable to use the shopping cart or complete a purchase.

How Do We Use Your Personal Information?

We use Order Information to fulfill orders placed through the Site (including processing payments, arranging shipping, and sending order confirmations). We also use Order Information to communicate with you, screen orders for potential risk or fraud, and, when aligned with your preferences, provide you with information or marketing communications about our products and services.

We use Device Information to help screen for potential risk and fraud (particularly your IP address), to optimize and improve our Site (by analyzing how customers browse and interact with it), and to assess the effectiveness of our marketing and advertising efforts.

Remarketing and Event Tracking

We use remarketing and event tracking services to deliver targeted advertisements to you on third-party websites and platforms after you have visited our Site. These services allow us to show you relevant ads based on your browsing activity, track conversions from our advertising campaigns, build audience segments for targeted marketing, and optimize our advertising spend.

The following advertising platforms are used on our Site:

  • Google Ads: We use Google Ads remarketing to display ads to visitors who have previously browsed our Site. Google uses cookies to serve ads based on your past visits to swipevalue.com.
  • Microsoft Advertising (Bing UET): We use Microsoft's Universal Event Tracking (UET) tag to track conversions and enable remarketing through the Microsoft Advertising network, including Bing search results and partner sites.
  • Meta (Facebook Pixel): We use the Meta Pixel (formerly Facebook Pixel) to measure, optimize, and build audiences for our advertising campaigns across Facebook, Instagram, and the Meta Audience Network.

Sharing Your Personal Information

We share your Personal Information with the following third-party service providers to help us use your information as described above:

  • Shopify: Our e-commerce platform that processes orders, payments, and stores customer data. You can read more about how Shopify uses your information at https://www.shopify.com/legal/privacy.
  • Google Analytics and Google Ads: We use Google Analytics to understand how visitors use our Site. Google may also use your data to personalize ads across its network.
  • Microsoft Advertising (Bing): We share browsing data through the UET tag for conversion tracking and remarketing on the Microsoft Advertising network.
  • Meta (Facebook/Instagram): We share browsing and purchase event data through the Meta Pixel for advertising optimization and audience building.
  • Payment processors: Your payment information is shared securely with our payment processing partners to complete transactions.
  • Shipping carriers: Your name and shipping address are shared with carriers such as FedEx, UPS, and USPS to fulfill and deliver your orders.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

You can opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. You can opt out of targeted advertising through the following links:

Data Storage and Security

Your personal data is stored securely through Shopify's data storage infrastructure, databases, and the general Shopify application. Your data may be processed and stored in jurisdictions outside your country of residence, including the United States and Canada, where Shopify operates its servers. We employ appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Text Marketing Terms and Conditions

By opting into text marketing communications, you authorize us to send you text messages regarding your orders and promotional offers. Consent is not a condition of purchase. You may opt out at any time by replying "STOP" to any message. Standard text and data rates may apply.

Do Not Track

Please note that we do not alter our Site's data collection and use practices in response to Do Not Track signals from your browser.

Your Rights (For European Residents)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights, including the right to access, correct, update, or request deletion of your personal information. You also have the right to object to the processing of your personal data, request restriction of processing, and request portability of your data. Your information may be transferred outside of Europe, including to the United States. To exercise any of these rights, please contact us using the details below.

Data Retention

When you place an order through the Site, we retain your Order Information in our records unless and until you request that we delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page.

Contact Us

Customer support hours: 9:00 AM to 5:00 PM EST, Monday to Friday

Email: support@swipevalue.com (response within 12 hours during business days)

Phone: (307) 429-3921 (available 24/7)

Company name: Zyvora Commerce LLC

Address: 30 N Gould St, Ste R, Sheridan, WY 82801, United States

You can also contact us via our contact us page by clicking here https://swipevalue.com/pages/contact-us